Hae' ye seen the Monster, Donal'? Nessie as Punchline in a Saucy Postcard, 1934

Publisher: H.B. Ltd, London 
Series: N/A
Catalogue: No. 4459
Type: Lithograph
Date of Issue: 1934
Artist: S.H. (signed)
Usage: Unused

This amusing postcard doesn't feature the Loch Ness Monster at all! Indeed, the reference to Nessie is rather oblique. 

Nevertheless, the release date of the card (early 1934), the circumstance that the men depicted are dressed in traditional Scottish garb, that the joke uses the word 'Monster' as its punchline, and that the manufacturer released at least one more postcard featuring Nessie (to be featured in a future post), all point to the fact that this is indeed a Nessie postcard, and thus warrants inclusion here.

The card is in the 'Saucy Postcard' genre, and was created by the monogamist S.H., who was responsible for a large quantity of cards issued in the 1930s. Such cards were typically sold at holiday and beachside resorts, and featured risqué humour, often tinged with sexual overtones. Perhaps the opposite is the case here!

The card was manufactured by the London-based firm Hutson Brothers.  Their firm was built on the stock of the Pictorial Postcard Company, which had been established by Max Honnest-Redlich. The brothers themselves were apposite publishers of the saucy postcard genre, for their carousing and behaviour were, at the time, infamous.  

In the future, this blog will feature several more postcards of the saucy variety, including one by the master of the genre, Donald McGill. Stay tuned. 





 

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